When Honda asked us for help launching the Clarity Plug-In Hybrid in the New York region, we developed an integrated social campaign that combined an Instagram influencer, brand content, interactive rich media, and collaboration that helped support the South Bronx non-profit Rocking the Boat. Central to the success of the campaign was our inclusion of @dave.krugman, and his ability to represent Honda as a brand ambassador and a collaborative partner whose values aligned with the mission of Rocking the Boat and the Honda Clarity.